New Opportunity for Improved Loudspeaker Presentation in EASE® Focus 3

2021-06-11 09:00

EASE® Focus 3 comes with a wide range of first-class features that have created its excellent acceptance by users worldwide. For manufacturers who want to integrate innovative features of their loudspeaker systems and thus optimize the presentation of their products in EASE Focus 3, the GLL Plug-In API offers the ideal starting point.

These characteristics make EASE Focus 3 a particularly worthwhile investment. As an established, all-encompassing tool, it ensures broad market access. By means of its extensive plug-in interface, EASE Focus additionally enables customizing and extending numerous functions for any type of loudspeaker. High investment costs, such as those incurred in the development of proprietary software solutions, can thus be avoided.

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Through the GLL Plug-In API, functionality can be integrated to make the planning, simulation, and deployment of loudspeakers and sound reinforcement systems in EASE Focus even more convenient and intuitive for the end user. This gives practical applications an additional boost.

Possible functional enhancements include, among others:

  • Manufacturer-defined windows and controls,
  • Statistical calculations,
  • Beam-steering,
  • Reporting,
  • Selection of filter presets and
  • Since its last release (v1.2) in March this year, the possibility to also optimize and define the entire mechanical configuration of a line array.

In order to implement features like this, AFMG® provides manufacturers with a detailed Software Development Kit. Using this SDK, manufacturers themselves or external service providers can integrate their custom functionality in EASE Focus. AFMG normally offers the SDK under an annual subscription fee which also covers technical support by AFMG software engineers.

As of June 11, manufacturers who decide to purchase initial or additional authorization packages for EASE Focus 3 by September 30 will receive the annual subscription free of charge, which includes a total of 12 hours of development support!

In addition, AFMG currently supports manufacturers in their investments by offering the spread of payments over two or four installments. Read more about the current offers here:

The AFMG Sales Team will be happy to answer your questions and requests for quotation.

Further information about possible function extensions in EASE Focus can be found
on the GLL Plug-In API website.


AFMG Strengthens Development Team by Adding Senior Software Engineer

2021-05-03 10:00

AFMG is glad to welcome Lars Schiemann to its development team. Since February this year, Lars has been engaged as a full-time developer, strengthening AFMG’s software development team, and increasing its capacities.

Portrait Lars

Lars grew up and studied in Berlin, Germany. He holds a Master’s degree in Environmental Computer Science from the HTW University of Applied Sciences, where he also worked as a lecturer and scientific assistant. Before joining AFMG, Lars had founded his own company, and worked for several years as a developer in the field of environmental protection software.

When asked about what appeals to him in his new position at AFMG, Lars answers with enthusiasm: "I really appreciate working with an agile team which is self-responsible for the software development processes, and which creates high-quality long-living software. In addition, the conventions and practices set for the software architectural design look remarkably progressive to me.”

Already well integrated in the company, and actively working with other development team members on the next major version of EASE®, Lars adds: “EASE also addresses my interest in protecting the environment with software tools, as it assists engineers radiating sound only where it is needed, reducing noise emission to surrounding areas, and most of all optimizing system designs for efficient use of hardware and power."

Both AFMG and Lars look forward to a productive and mutually beneficial long-term collaboration. This latest addition to the company´s staff highlights AFMG´s dedication to continuous growth despite the challenging times.

If you are interested in our company’s activities and would also like to collaborate with us, we invite you to visit the employment section of our sister company SDA for our current job openings.


Educational Opportunities for EASE Users During Covid-19

2021-03-22 13:00

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EASE® is a widely used acoustical simulator in the professional audio industry. Yet, due to its extensive feature set, one often needs to take the time to study the software in detail. On the one hand, ongoing projects with their usually tight time schedules don´t easily allow this learning time to take place comfortably. On the other hand, the pandemic has put many projects temporarily on hold, which has provided many users with the possibility to catch up and learn more about how to proficiently use the software through diverse applications. 

As an EASE user, there are a range of resources to which you can refer during this time in order to improve your skills with the software. Summarized below are some of the most valuable references: 

Follow the step-by-step EASE 4 Tutorial

The EASE tutorial will take you through the different parts of the program in a practical manner. It will help you become familiar with the program and understand its conventions. It is the recommended entry point for beginners and a good reference for experienced users.

Sign-up for a live online EASE class

During the preceding months, AFMG® and its partners have provided live online classes at different levels and in different formats. Through EASE classes, you not only learn many of the theories related to calculations in EASE, you also have the opportunity for hands-on practice, and discussing real-life cases and problems with well-known industry professionals.

If you have not attended an EASE class before, or if you would like to expand your knowledge by participating in advanced-level classes, see our list of upcoming classes to book your seat!

Have your questions answered

Whether working on a project or while learning more about EASE, you will surely be confronted with specific problems and will have questions about how to best approach them. In such cases, both our FAQ webpages as well as our active AFMG Network Forum can be of great help. Of course, our support team may also be able to assist you in solving problems related to the program.

Study the program´s background theory in depth

There are several convention papers and books that can provide you with substantial insight into the acoustical formulae implemented in EASE, their assumptions, as well as what to expect in terms of the simulation results. In addition, do not miss the very helpful information in the “Appendix A: Acoustic Formulae” located at the end of the EASE User Manual.  

Some of these convention papers can be found in the library of the Audio Engineering Society (AES), such as the award-winning article: S. Feistel, Ambrose T., and W. Ahnert. Methods and Limitations of Line Source Simulation, presented at the 125th AES Convention, as well as at a meeting of the Acoustical Society of America (ASA).

Furthermore, valuable data can also be found in the books and documents below:

  • W. Ahnert, F. Steffen, Sound Reinforcement Engineering: Fundamentals and Practice.
  • M. Vorländer, Auralization - Fundamentals of Acoustics, Modelling, Simulation, Algorithms and Acoustic Virtual Reality.
  • S. Feistel, Modeling the Radiation of Modern Sound Reinforcement Systems in High Resolution.
  • EASE SpeakerLab User´s Guide.

Get ready for EASE 5 and more

Knowledge acquired through the suggestions above will not be obsolete any time soon. In fact, AFMG’s other simulation software solutions, such as EASE Focus or EASE Evac, rely on the same principles. Future users of the upcoming major revision of EASE will still need much of the same background that was already necessary in order to apply EASE 4 successfully in your work.

Start your educational journey now

Having a clear understanding of the software´s capabilities and limitations is essential for its efficient use. If the current situation allows you to dedicate more time to strengthen your EASE skills, we recommend reading some of the documents above or take an online class and talk to a specialist. AFMG and its partners are ready to support you on this educational journey.



Freevox Strengthens AFMG® Distribution in France

2021-03-15 13:00

AFMG continues to expand its international network to improve regional sales, technical support, and the diversity of training offerings in as many time zones and languages as possible. In December 2020, Freevox became the official distributor for AFMG in France. The cooperation particularly aims to strengthen the visibility of AFMG products and services in France.

tl_files/afmg/downloads/logo_FreeVox_308px.png In early 2020, Thibaud Mézard, AFMG’s long-standing distribution partner in France, joined CSI-Audiovisuel, a group of companies in the AV business. In this process, the idea grew to hand the distribution of AFMG products over to Freevox in close cooperation with Audiopole, both subsidiaries of the CSI-Audiovisuel Group.

Freevox distributes and manufactures reference products for the realization of audiovisual projects in the fields of live performance, fixed installation, and music production. Audiopole complements this spectrum in the field of professional audio equipment for TV and Radio Broadcast including digital consoles, listening systems, audio devices, and microphones. The synergies of the two companies through different customer bases and project types will help increase the use of both AFMG's measurement and simulation software in various fields of application.

Being a well-established player in the market, Freevox offers pre-sales consulting, first-class technical support, and a professional purchasing process. A dedicated training platform with free video tutorials as well as online training and paid live seminars will be provided. For now the latest information about their AFMG trainings can be found on the Freevox LinkedIn site.

Given this new arrangement, everyone at Freevox, Audiopole, and AFMG is excited and motivated to leverage the potential of the French group of companies for AFMG and all existing and new customers. Thibaud Mézard will remain the "AFMG" product specialist and main contact within the CSI group.

Please visit our distributors website to contact our French distributor or other worldwide distribution partners!

AFMG Loudspeaker Data Authorization – Key Factor for Successful Market Placement

2021-02-12 09:00

In view of the general economic crisis caused by the Covid-19 pandemic, AFMG® recognizes the need of many customers for investment relief in licensing the EASE Focus 3, EASE Address, and AFMG FIRmaker software solutions. These are considered a key factor for successful product placement and growth. For this reason, AFMG introduces a new investment support program that includes installment payments and a 15% discount.

Offering well-designed loudspeaker products and sound reinforcement solutions to customers is the main goal of every manufacturer. In this context, the availability of loudspeaker modeling data is of fundamental importance in order to push their application in practice, to ensure competitiveness, and thus to secure a market share that is as large as possible.

Only when loudspeaker data is available for globally established software tools is it possible for users to simulate and plan professional sound reinforcement systems as part of their projects. Due to


its worldwide usage,


its well-established position in the market and its high market acceptance, and also


its unique technologies and patents,

AFMG simulation software is the leading solution that allows manufacturers to tap into multiple broad markets.

Sound System Simulation with EASE Focus 3 - AFMG's software for direct-sound simulation of complex sound systems supported by over 110 manufacturers.

Sound System Simulation with EASE Focus 3 - AFMG's software for direct-sound simulation of complex sound systems supported by over 110 manufacturers.

Making loudspeaker GLL data available for AFMG software not only creates access to a worldwide and diverse audience, it also represents a long-lasting value as there is no time limit on licenses and authorization files can be accessed as needed.

For a limited period of time AFMG is currently offering installment payments, as well as a 15% discount, towards the paid licensing of GLL loudspeaker files for EASE Focus 3, EASE Address, and AFMG FIRmaker. With these measures, AFMG is supporting manufacturers in their investments so that they can place new technologies optimally in the market and increase the reach of existing solutions despite the challenging times we are all facing.


Please find more details about AFMG´s current investment offers under

Please contact the AFMG Sales team directly to ask for an individual quote.